As a recent English graduate educated to a master’s level, Joseph is a critical thinker, and has achieved academic qualifications that highlight his ability at copywriting, and by extension, his ability to be creative, perceptive, and profoundly analytical. His mastery of language is far-reaching, with a repertoire that includes the ability to write with flawless linguistic accuracy, in a multiplicity of styles, and under the influence of directives. He has spent years learning how creative writing (words and images) influences the thoughts and behaviours of different types of people.
Perhaps even more attractive than Joseph’s esteemed academic background is his proclivity for an entrepreneurial endeavour. From preadolescence through to his early 20s, Joseph has created an endless number of businesses, amassing an array of skills through self-teaching: social media marketing, Facebook advertising, email marketing; Photoshop; SEO rules; CMS, HTML coding; and web-host management.
This is where the psychology of English was thrown into the mix. Exploring why people respond to words the way they do. Sociolinguistics was quite eye-opening.
I’ve been having a blast. Sorta like a kid in a candy shop (sorry to be cliche, the phrase was begging to be used). I’m the man in charge of all things word-oriented that are for the eyes of the public, and that includes web-pages, social media channels, newsletters, blog articles, and even reports. All while paying attention to that little thing we call … erm … ah, SEO.
Well well well. I finally got my hands on the good stuff. Was free to play with words for a digital marketing agency whose focus is within the iGaming niche. We had over 20 casinos. Yeah. Big, big company.
I spoke about this here. Grew a music artist from scratch to 300 monthly Spotify listeners and thousands of Youtube views. Spearheaded digital branding and marketing strategy. That’s right. Boo. Ya.
Yeah, it’s retail. But it was very sales-oriented, so I was able to utilise my love of words here. Being dubbed ‘king of the shop floor’ by my manager was cool. I was regularly swindling customers with my creative and impassioned loyalty card speeches.
Not much here about marketing or copywriting. No sir. But never before had I been in a role where my organisational skills were thrown into this type of turmoil. I truly learned what it means to be the ‘first point of call’ in a company. Interpersonal skills, organisational skills, time management – I thank the men in black that work here for the crash course in these skills.
I discussed this here. GainMuscles, my favourite venture. I personally had at-least 4 paying clients at any given time, as this was all the time I had available while studying. Through aesthetic designs, eye-catching photography, and an innovative approach to fitness and customer acquisition, GM was a success.
My first real job. 2 years here taught me how to interact with strangers, build relationships, I guess it taught me what customer service is. There’s also quite a bit of ‘thinking on your feet’ working with an agency like this. Every day is a new experience, so, that was fun, sorta.